GRUPO EDITORIAL NORMA

It is a company specialized in the creation, design, production, marketing and distribution of all book genres and formats for a variety of audiences.  

Created in 1960, Grupo Editorial Norma today operates in most Latin American countries and in Spain where it owns several publishing houses.
 
Publishing in both printed and electronic media it covers areas such as school text books, business management books, general interest, literature, books for children and the young and reference books such as encyclopedias, dictionaries and English language courses.

It supplies text and reference books in Latin America through Norma Educación, in Argentina through Kapelusz Editora and in Costa Rica through Editorial Farben. It takes care of the entertainment and information book markets through Norma Libros. It also operates three publishing houses in Spain: Parramón Ediciones, Granica and Belacqva, each with its unique catalogue and its own markets both in Spain and in other countries throughout the world. In Costa Rica, Editorial Farben caters to the Central American market.
Grupo Editorial Norma, makes use of all the latest tools in today’s world and operates B2Bportales for the development of printed and electronic magazines and publications geared toward various specific industries in Spanish speaking Latin America and for the Portuguese speaking market of Brazil.

It utilizes the Web not only to market its products, but also to foster interaction between itself and its products’ end users.

Web sites
www.norma.com
www.librerianorma.com
www.eleducador.com

Divisions

• Norma Educación (Norma Education)
• Norma Libros (Norma Books)
• B2Bportales
  
  

Norma Educación (Norma Education)

It provides editorial content and educational services that foster improvements in the educational quality both in Latin America and in the Spanish speaking sectors of the United States.

It edits, designs, develops, produces, markets and distributes school text books, dictionaries, atlas and encyclopedias for most of the countries in Latin America, according to the teacher, student and curricular needs of each country.

It operates with a group of authors, educational experts and editors specialized in providing tools that facilitate teaching and learning for the educational arena of each country where it operates.

To cover the needs of bilingual education, it operates Greenwich Publishing that offers textbooks and supplementary materials according to the requirements of each school.

Services

Eleducador.com
For the benefit of teachers throughout Latin America it operates www.eleducador.com, a Web site offering novel e-learning solutions, in that way becoming a focal meeting and exchange point for teachers, from preschool, all the way through 12th Grade.

GEN Tecnology
In Colombia, Ecuador and Peru, it distributes computer and educational software (Microsoft and related software) as well as consulting to insure the proper use of these tools by educational institutions.

GEN Languages
Through this service, schools are offered an integrated service for teaching the English Language in their locations. The service includes methods, qualified teachers, materials, administration, evaluations and grading.

GEN Quality
A consulting service offering schools the tools necessary to set up and maintain a model based on quality and continuous improvement.

Countries: Argentina, Colombia, Costa Rica, Chile, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Panama, Peru, Puerto Rico, and Venezuela.

Norma Libros (Norma Books)

Under the brand Grupo Editorial Norma, with several collections, it edits, designs, develops, produces and distributes its own books as well as those from other publishing houses in the areas of business management, general interest, literature, non-fiction, as well as books for children and young adults.

Norma Libros offers a wide catalogue of Latin American and World literature and social sciences, and translates the most significant works published in other languages.

For the educational market, it publishes supplementary works covering the academic requirements from preschool through high school: illustrated and didactic works, the best of Latin American and World literature, and a complete library of the best known works of all time.

For the professional arena, it publishes a wide selection of titles that fulfill the needs of graduate and undergraduate studies, with emphasis in business administration, social sciences and economics.

It publishes books for children and adults that enlighten and entertain: books with the best known children’s characters, self improvement, novels and short story collections from contemporary authors, biography, current events, poetry, nonfiction, humor and maxims.

It also develops books in electronic format.

Through Internet, with its web site www.librerianorma.com, it markets its catalogue as well as other publisher’s catalogues, while offering specialized information and on line purchasing.

It owns three publishing houses in Spain and one in Costa Rica, whose catalogues are distributed in Latin America through Grupo Editorial Norma in each country.

And it also operates other publishing labels directed toward specific markets:

La Otra Orilla
This label publishes literature, encompassing well known authors both in the Spanish language, with emphasis on Latin American authors, and in World literature, including several Nobel Prize for Literature winners. Every year it awards the “La Otra Orilla” Prize, selected by an independent International jury made up each year by important Spanish language writers.

Verticales de Bolsillo
This label offers better priced books to all potential readers. With a pocket book format in an attractive, elegant and contemporary design, this label’s catalogue covers a wide range of subject matter: fiction and non-fiction, history, business, self-help, biography among others.

Siete Vacas
This children’s book label was born in Argentina in 2007 with the goal of expanding this genre’s offer by developing new formats and characters and creating a space for new writers and illustrators. Siete Vacas will hopefully become a breeding ground of new talent that eventually will move on to Grupo Editorial Norma’s other labels.  

Parramón

Operating from its Barcelona, Spain headquarters, it produces, designs, edits and distributes to the world books in the areas of painting, art training, and children’s books.

It has its own commercial organization in Spain for the distribution of its titles plus those of other Grupo Editorial Norma labels.

Presently, it sells both finished books and publishing rights in 38 languages to the following countries: Brazil, China, Czech Republic, France, Germany, Greece, Holland, Italy, Japan, Korea, Poland, Portugal, Russia, Sweden, United Kingdom and United States.

www.parramon.com

Granica

Produces, edits and distributes books on finances, business, leadership, management, marketing, organization and consulting, communications, e-business, science, new technologies, culture, humor, travel guides, literature for children and young adults, calendars and agendas.

Granica distribute their books in Spain and other European countries.

www.granica.es

Belacqva

It edits, produces and distributes books through three collections: two of them covering non-fiction and the third the historical novel. It also publishes a collection of literature in the Catalan language. It publishes both new and well known authors.

From its base in Spain, it distributes its books to Argentina, Colombia, Costa Rica, Chile, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Panama, Peru, Puerto Rico, Spain, United States and Venezuela.
www.belacqva.com

Editorial Farben

Produces, edits and distributes general interest literature, which it distributes throughout Central America.

B2B Portales

Publishes Internet vertical portals and controlled circulation magazines with technical and business content for specialized industries throughout Latin America.

Its publications act as multimedia communication channels uniting the need for machinery, equipment and supplies of many Latin American industries, with the worldwide suppliers in each of those areas.

It provides specialized information and interactive communications with its own web sites and publications for each of the following industries in Latin America:

• Graphic Arts
  www.artesgraficas.com and the Artes Gráficas magazine bring information to the printing industry professionals of Latin America. Professionals in the pre-press, digital editing, digital and traditional printing, and printed product finishing areas are some of the readers and subscribers of  Artes Gráficas.  

   

• Convertion
  www.conversion.com and Conversión magazine deliver specialized information to the Latin American producers of flexible packaging,
  labels, folding and corrugated boxes, unprinted rolls and sheets,
  paper products for home and office, and hygiene products such as tissues, paper napkins and other single use products.  

   

• Packaging
  www.elempaque.com and El Empaque magazine offer information to industries whose products or goods require packaging services and solutions. Among them are food and drinks, medical and drugs, cosmetics and personal hygiene and electronic products and equipment.
  
  

• Healthcare
  www.elhospital.com and El Hospital magazine are directed toward the healthcare professionals of
  Latin America; among them, scientific and administrative management in private and public hospitals, clinics, diagnostic centers, laboratories, emergency services, home delivery health services and trade organizations.

• Laboratory and Analysis
  www.labanalisis.com and Laboratorio y Análisis magazine offer up to date information about equipment, materials and methods for analysis, research and quality control in private, institutional and industrial labs in Latin America.
  
  

• Metalworking
  www.metalmecanica.com and Metalmecánica Internacional offer information to companies engaged in steel, aluminum, iron and other metalworking activities, including those producing auto parts, molds, machine parts, transportation equipment, electric and electronic equipment, among others.
  
  
  
• Petroleum
  www.petroleo.com and Petróleo Internacional magazine are a source of information for the hydrocarbon industry professionals of Latin America; among them, design and operations engineers, exploration, production, transportation and distribution administrative personnel in refineries as well as sales organizations. 
  
  
  
  
• Plastics
  www.plastico.com and Tecnología del Plástico magazine bring specialized information to the Latin American plastics processing sector, covering companies engaged in injection and blow-molding, extrusion and thermoforming processes for the production of plastic end products or parts.
  
  
  
  
• Retail Markets
  www.sm.com.br and Supermercado Moderno magazine offer specialized information to the retail marketing sector in Brazil designed to improve the outcome of their operations, also offering related workshops and events.  Supermercado Moderno is the premier supermarket business publication in Brazil. It is published through a joint venture between GEN and Lund.
   
  
  
  
• TV and Video Production
  www.tvyvideo.com and TV y Video magazine provide information for the television and video production professionals in Latin America, in the creative, technical and managerial areas of television stations, cable companies, satellite operators, production houses, pre and post production organizations, advertising agencies, sound recording studios, among others.
  

Manufacturing
www.reporteroindustrial.com and Reportero Industrial magazine are aimed at professionals involved in industrial processes in Latin America. The Reportero Industrial readers and subscribers use equipment, machinery, materials, services and technology applied in the areas of metalworking, mining, electrical, pharmaceutical and other industrial areas.

www.worldindrep.com and World Industrial Reporter magazine offer English language information about new manufacturing products and processes to management personnel in Europe, Africa, the Middle East, Asia and the Pacific Rim.

www.nei.com.br, NEI magazine (Noticiário de Equipamentos Industriais) and the NEI Brasil directory, published in Portuguese, and aimed at Brazilian industry professionals, are the leading  information and research media about industrial products and processes since its beginning in 1973. They are a joint effort between GEN, Brazil’s Lund and Thomas Publishing.

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